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Diploma PR work in the restaurant business (2010)
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TABLE OF CONTENTS
Introduction 4
1. Theoretical basis of PR-technologies in the restaurant business 6
1.1. The value of PR in the restaurant business 9
1.2. External and internal PR in the restaurant business 12
1.3. PR-actions in the restaurant business 22
1.4. Measuring the effectiveness of PR-campaign 23
Conclusions on the first chapter 24
2. Analysis of the PR activities of "Private Brewery Spiridonov" 26
2.1. Brief description of the brewery 26
2.2. PR-activity "Private Brewery Spiridonov" 28
Conclusions 38 Chapter II
3. Recommendations for improving the PR activities of "Private Brewery Spiridonov" 26
2.1. The program PR-activities 26
2.2. Means of implementation of PR-project and evaluation of its effectiveness 28
The conclusions of the third chapter 38
Conclusion 64
References 66
Appendix 69
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