Competitive strategies of the companies of small countr

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Uploaded: 24.07.2018
Content: Курсовой.docx 74,62 kB

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Coursework on the topic "Competitive strategies of leading companies of small countries in Europe" contains 32 pages, incl. 1 application, 17 sources, 2 tables, 5 illustrations. The uniqueness of AP.ru is 69%.

Additional information

Introduction 3
1. Theoretical and methodological basis for the development of competitive strategies of the company 5
1.1. The essence and types of company development strategies 5
1.2. The diversification strategy as a way to gain a competitive advantage 11
2. Competitive strategy of Nestlé as one of the leading companies in small European countries 16
2.1. Brief description of the company 16
2.2. Analysis of the company´s competitive strategy 19
Conclusion 28
List of sources used 30
Applications 32

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