Coursework MARKETING

ADVERTISING AS A WAY TO PROMOTE THE GOODS
Explanatory note to the course work
on discipline "Marketing"


Introduction ......................................................................... ... .3
1. Definition: advertising .......................................... ... 4.
1.1Zadachi and principles of advertising .... ............................................. 4
1.2 Objectives of advertising .................................................................. 5
2.Kommunikatsionnye characteristics advertising ........................... .7
3.Model advertising as ................................................ 9 process
4.Klassifikatsiya advertising on grounds .................................... 11
4.1 According to the composition of the target audience .......................................... ... 11
4.2 Effects On target ................................................ ..11
4.3 According to the latitude Distribution ............................................. ..11
4.5 According to the method (means) transmission .......................................... 12
4.6 According to the method of execution ................................................... ..12
4.7 In the impact method ................................................. ... ..12
5.Funktsii and the role of advertising in steps ZHTST .............................. ... 14
5.1. The impact of advertising on the product life cycle curve ............ 15
6. Forms and advertising means ................................................... .17
6.1.Osnovnye types of advertising ................................................... 17
6.2 Means of advertising ......................................................... ... 19
7.Struktura advertising appeal ....................................... ... 22
8.Reklamnaya pyramid and its components ................................. 24
Conclusion ..................................................................... ... 25
References ....................................... ..27



introduction
Over the past decade advertising in Russia it has become quite an important business sector. The period at the turn of the last and beginning of this millennium, the economy of many countries of the world marked by new realities of the market. Sovre¬mennye achieve scientific and technological progress allow ispol¬zovat fundamentally new equipment and technologies (including infor¬matsionnye), give rise to significant changes in certain areas of the economy related to the structural changes and the emergence of new types of goods (products and services), expansion and updating their as¬sortimenta, development of information interaction of participants of production and sales processes. People have kache¬stvenno new needs (for example, a healthy lifestyle and upot¬reblenii environmentally friendly products, the latest consumer electronics, for reliable information, travel and entertainment, etc.) and voz¬mozhnosti their satisfaction.
Advertisement - must be the best guarantee of the quality of goods (services). The false, questionable advertising items condemns to death.