Development of the mission and the marketing concept Kriofud

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Uploaded: 05.03.2014
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Theme 1. Development of the mission and the marketing concept of the company "Kriofud."
1.1. Formulate a perfect image of the enterprise
1.2. Describe the long-term goals of the enterprise
etc. ..............
Theme 2. The marketing analysis of the market
2.1. Give a general description of the basic situation of the market of frozen vegetables in St. Petersburg in the economic, demographic and technological relations
Theme 3. Market segmentation
3.1. Divide the market into makrosegmenty that may be potential customers:
3.3. Please rate the attractiveness of each microsegments given business activity and size
3.4. do the competitive analysis, highlighting possible competitive advantages
3.5. Select the target groups of consumers and intermediaries:
Theme 4. Market Research

4.1. Formulate research objectives
etc .........

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