Graduation development strategy of the enterprise

Type of work: Diploma thesis
Subject: Development strategy of the enterprise (for example, Ltd. "Status").
Contents:
Introduction ...... 4
1 Theoretical basis of a development strategy for the company .... 7
1.1 The general concept of strategic management ..... 7
1.2 The main types of strategies businesses ...... 13
1.3 Methodological approaches to the development strategy of the company .... .23
2 Study of internal and external environment and the development of new directions of activity of "status" ........ 33
2.1 Organizational-economic characteristics of "status" ..... 33
2.2 Strategic analysis of internal and external environment of "status" .... 38
2.3 Development of strategy development directions of "status" ..... 61
2.4 Socio-economic impact development strategy of "status" ...... 69
Conclusion ......... 73
Bibliographic list ..... 77
Приложения..............................................................................................................82