How to promote a site on the Internet (Zagumenov AP)

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This book will interest all those who are faced with issues of training, placement in the network and the promotion of Internet-resource at various levels: from the home page to a corporate website. In it you will find all that is needed to optimize of Web-sites for search engines: methods of writing Web-pages, describe the set of the most popular specialized programs designed to prepare the site and its promotion, the creation of a successful HTML-code pages with the right metadata.

The book is a practical guide for the development of Web-sites and all those involved in their progress. The author gives a lot of advice regarding the establishment and announcement of Web-pages. Considers automation to improve the efficiency of development and marketing in the creation and maintenance of the site. Description of software and networking tools that automate the process of testing and debugging a site providing health check and correctness of hyperlinks, HTML-code syntax and grammar posted on the page of text, occupies a central place in the book. Details the possible programs such as Linkbot Developer, Edition, Domain Name Checker, Retrieve, CyberSpyder Link Test, HTML Link Validator, CSE HTML Validator, A Real Validator, MetaTag ToolKit, MetaMan, WebQA.

A separate chapter is devoted to the registration of Web-resources in the search engines and directories. Describes the program of automatic registration (WebPosition, Page Promoter, Web-Registrar), ways to interact with robots indexing search engines, rules of metadata. We consider techniques and methods of advertising sites on the Internet, the criteria for its effectiveness.

The publication is intended for a wide circle of readers and will be useful for both novice creators of Web-sites, and professionals who want to learn more qualitative advance in the web your site.

Format: PDF

File size: 10.5 MB


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