Information marketing

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Uploaded: 03.02.2012
Content: 20203011804450.doc 839,5 kB

Product description

The present practical guide covers all major applications and theoretical aspects of information marketing - economic discipline and technology, through which the management of information resources of the company to implement and optimize sales.
The manual contains a number of recommendations for the intensification of sales activities through the use of legal, economic, sociological, and other information. The reader learns how should the collection, storage and use of this information in the process of drafting and implementation of the marketing plan of the company.

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