MARKETING 1 part of the test RIU TANTAL

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Text control work on discipline
"Marketing"
Task 1
Question 1. What principles modern ideology of marketing management?
1. The implementation of the main objectives of the company;
2. The orientation of the manufacturer;
3. The minimum system device management and production company to market requirements;
4. The impact on the market using all available means to reduce demand;
5. all of the above.
Question 2. What is the responsibility of the marketer?
1. make payments to the state budget, to form and maintain market ;;
2. pay salaries, build and maintain the market, to make payments to the state budget;
3. expect business plan, facilitate sales and increase its efficiency, to pay wages;
4. determine how using the demand, we can make a profit, build and maintain the market to facilitate sales and increase its effectiveness;
5. determine how using the demand, we can make a profit; facilitate sales and increase its effectiveness.
Question 3. What applies to components of the production, from a marketing standpoint?
1. quality, packaging, availability of raw materials, transportation;
2. timely repair, outlook, problems of labor;
3. The availability of electricity, fuel, raw materials, packaging;
4. outlook, quality, packaging, availability of raw materials, labor problems;
5. The availability of raw materials and personnel.
Question 4. What is a "product development"?
1. The output of this company with the existing products to new target markets by opening new channels of distribution of goods;
2. proposal for a new or improved product on the existing market to better meet their needs;
3. The penetration of the existing market with existing products by changing the other three components of the marketing mix;
4. The proposal of a new product for the company in a new market, which is the most difficult task of all the above;
5. All of the above.
Question 5. How is divided the market, in terms of marketing?
1. The consumer market, investment market, the labor market;
2. The labor market, the consumer market;
3. The market of retail (wholesale) trade, the consumer market;
4. Investment Market, the commercial market;
5. Market retail (wholesale) trade, consumer and labor markets.
Task 2
Question 1: Which of the options is part of the marketing?
1. people, animals, products;
2. goods, people, price, promotion, place;
3. goods, production, promotion and price;
4 people, production, goods;
5. Raw materials, finance, people.
Question 2. What is the purpose of goods?
1. an overview of the product as a means of meeting a potential buyer;
2. Specific technical and economic characteristics of the goods;
3. crafted version of the idea, which expresses basically meet the need;
4. a means of meeting the specific needs of the target market;
5. The availability of raw materials, production capacity, product adaptability, the uniqueness of the product.
Question 3. Release of the type of goods, depending on the position in the market must be stopped?
1. "cash cows";
2. "rising stars";
3. "Deadwood";
4. "dog";
5. "cat."
Question 4: What is the right owner of the trademark?
1. distribute the goods of the trade mark on the market;
2. to make a profit from the sale of this product;
3. have this product and make a profit;
4. be responsible for the quality of the goods, make profits and have the goods;
5. have the goods, but not accept responsibility for its quality.
Question 5. What are the methods of establishing the price?
1. on the basis of availability of goods in the warehouse, on the basis of sales;
2. On the basis of production, based on the distribution of goods;
3. based on the location and storage of goods;
4. on the basis of wholesale prices, on the basis of movement of commodity weight;

Additional information

3. advertising to increase sales;
4. advertising in order to attract consumers' interest in the company-manufacturer;
5. all the listed forms of advertising.
Question 2. What is the incentive fee?
1. The improvement in profitability of the company;
2. fixed discount as a percentage of the invoice to settle the problems;
3. The annual interest rate negotiated by the supplier and retailer;
4. The discount is expressed as a certain percentage of the list price;
5. fixed discounts offered to retailers for prompt payment of goods.
Question 3: What could be the indirect distribution channels in the degree of control?
1. State and non-State;
2. The national and local;
3. guided and unguided;
4. The internal and external;
5. price and commodity.
Question 4: What is the main task of the advertiser?
1. establish contacts with suppliers of products;
2. offer a variety of options for advertising;
3. deal only with the financial aspects of advertising activity;
4. encourage the consumer to buy the advertised product, the product;
5. All of the above.
Question 5. What determines the nature of advertising?
1. the time of release of the goods;
2. The personal qualities of the marketer;
3. traders;
4. The manufacturer;
5. The product and its potential buyers.

Task 4
Question 1. What is the final link in trade in goods movement?
1. wholesale;
2. Outer;
3. Retail;
4. consumer;
5. interior.
Question 2. What does not belong to an uncontrolled parameters?
1. The parameters of the technological environment;
2. The parameters of the production plan;
3. The parameters of the competitive environment of the company;
4. The parameters of the general economic environment;
5. Options legislative environment.
Question 3. Which distribution channel are self-service stores?
1. hypermarkets;
2. Wholesalers;
3. Supermarkets;
4. The regional chain;
5. The total trade.
Question 4: What relates to the benefits of market segmentation?
1. a better understanding of customers and competitors;
2. best customer satisfaction;
3. The products and services more precisely "tuned" to the needs of the market;
4. a more efficient allocation of resources;
5. All of the above.
Question 5. What is the differentiated marketing?
1. several segments are considered as two trading market;
2. for a few selected segment offers appropriate marketing mix;
3. as the target market, the company chooses one of its selected segments;
4. select one main market, while the rest are secondary;
5. The number of segments are considered as a single target market and offer him a single complex.
Task 5
Question 1: What are the disadvantages of secondary information?
1. Many of its species are inexpensive;
2. it may not be suitable for research due to its incomplete;
3. usually going fast;
4. there are often multiple sources, that allows you to map data;
5. all of the above.
Question 2. What does Subsystem market research?
1. generates a database on the state of the environment of the company, the market and its infrastructure;
2. The heads of production, and facilitates the adoption of reasonable decisions on the strategic planning of the company;
3. The forms database to determine characteristics and market capacity;
4. to report data on orders, sales;
5. allows based on different economic and mathematical methods to determine the assessment of the firms in the market.
Question 3. Which group of numbers on the code of goods, you can learn the country of manufacture?
1. the second group of 4 digits;
2. the third group of 5 digits;
3. To the first group of three digits;
4. for the fourth group of numbers 1;
5 of the fourth group of numbers 1.
Question 4. What product will choose a trader?
1. The packaging for the merchant does not matter;
2. packaged in a

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