Marketing Basics of Communications Management

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Uploaded: 25.07.2018
Content: Маркетинговые основы управления коммуникациями.pdf 22892,52 kB

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How to build communication with different groups of the population?
What are the characteristics of communication strategies in various industry markets?
How to conduct communication wars using the latest technologies?
How to conduct rebranding?
These and many other questions the reader will find answers in the new
Prof. Valery Muzykant´s manual. For the first time, the Russian author has comprehensively examined marketing communications taking into account the growth trend of the domestic market. In particular, evolutionary characteristics of communication changes in the markets are given as they saturate, attention is focused on
on the trends inherent in mature markets, where intangible assets of business
and competent brand management play one of the key roles in creating an additional value and a balanced business portfolio. In the book more
500 color illustrations.

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Marketing, Advertising, Branding

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