Marketing Research: Trends in consumer demand in Russia.

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Uploaded: 03.11.2006
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Marketing Research: Trends in consumer demand in Russia.

Presentation format: Submitted by colorful material in the form of graphs and diagrams (presentation) of various aspertam.
File Format: in PDF (need Acrobat Reader).
The volume of the material: 39 pages.
Date of research: 2005.
Temporal coverage: 2001-2005 g
Description of sources:
- A representative sample of the population of Russia
- 2100 survey respondents 16-65 years
- Urban and rural population
- 95% coverage vsegonaseleniya Russia
- Data are representative of all federal districts

Full name: Macro-economic and socio-cultural factors that determine the development of the global consumer market. Trends in the development of consumer demand in Russia.

1. Factors of the consumer market.
2. Socio-kultrnye trends - convergence of values.
- The spread of values \u200b\u200b"Individuality"
- Distribution of value "Leisure"
- The spread of values \u200b\u200b"Material Support"
3. The differences in value orientations in Europe.
4. The value orientations in Russia.
5. Create a common platform
6. The paradox relation to health.
7. The growth of the importance of the value of health in Russia.
8. Global trends in retailing.
9. The financial power of retailers.
10. The growing number of global retailers.
11. The steady increase in the number of transactions over the Internet.
12. Trends in Russia.
13. Shares of sales channels in Eastern Europe.
14. Globalisation - Global brands.
15. Globalisation - in Eastern Europe.
16. A significant increase in Internet users.
17. The number of users using cell phones.
18. The use of bank cards in Europe.
19. Two reasons which make savings in Europe.
20. The increase in alcohol consumption in Eastern Europe.
21. Increased consumption of beer and wine.
22. Dynamics of the product categories in Russia - Beer.
23. Trends in the Russian car market.
24. Trends in the Russian market of computers and printers.
25. Russia is moving toward Western values.
- From the traditions of freedom and innovation
- From materialism to post-materialism
26. Description of information sources.

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