Marketing thinking, or Clientism

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Uploaded: 26.07.2018
Content: Маркетинговое мышление, или Клиентомания.pdf 4537,05 kB

Product description

This book is not a traditional treatise on marketing with a lot of terms, matrices and schemes, but a story about marketing thinking that is akin to a musical ear. The lack of such thinking turns a Harvard graduate into a marketing robot. The presence of it makes a thin marketer even the owner of the tent. Now that the world has entered a new economy with its hypercompetition, the battlefield in marketing wars will remain not for marketing instrumentalists, but for those who possess marketing thinking for people who can think and feel in marketing, that is, from the Client. The book is not addressed to theorists from the ivory tower, but to practitioners who have to solve real problems every day. Its task is to help turn corporate marketing into disciplined creativity that gives financial returns.

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