Question 1. What is the objective of marketing

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Theme 1.
Question 1. What is the objective of marketing?
1. The business task;
2. Plan-task;
3. The object task.
Question 2. What is the system of public relations?
1 stable;
2. constantly evolving;
3. Stochastic.
Question 3. What is the direction of marketing communications more closely to public relations?
1. sales promotion;
2. advertising;
3. The personal selling.
Question 4. What can be said about how Russian companies use public relations in their activities?
1. The majority of Russian companies have recognized the efficacy of PR;
2. all Russian companies are actively using PR;
3. In Russia there is no company that would use PR.
Question 5. What are the values \u200b\u200bused for correction of Ivy Lee tainted reputation Rockefeller?
1. The high profits of the company;
2. The prestige of the family, the priority of family values;
3. Options 1 and 2.
Question 6. When the activity began to develop a theory of mass communication?
1. immediately after the First World War;
2. The beginning of World War II;
3. after the end of World War II.
Question 7: Who is the author of the concept of stepwise impact of advertising?
1. Lazarfeld;
2. Lewis;
3. Options 1 and 2.
Question 8: How much can you name the reasons for the fact that managers of public relations department use the services of external agencies?
1. 3;
2. 4;
3. 5.
Question 9. What is the principle of payment is the most interesting for the PR-agency?
1. income from each prorated hours;
2. The income of each consultant;
3. Options 1 and 2.
Question 10: In what function within the PR-agency?
1. within the timeframe specified by you;
2. In the budgetary framework set by you;
3. Options 1 and 2.
Question 11. How is the budget for the PR-agency?
1. determined on the basis of labor expended agency workers;
2. determined based on the rates for advertising in the media;
3. determined on the basis of the costs necessary for the manufacture of the advertised product or service.
Question 12. How is the document that describes the history of the product and turn on any useful information that can help in the formation of a successful strategy of product promotion?
1. "Key messages";
2. "Millennium PR campaign";
3. "The history of the product and the customer."
Theme 2.
Question 1. What message is preferably printed in the popular press?
1. The description of the planned events;
2. sensational reports;
3. Options 1 and 2.
Question 2. What it is the means of communication with the press, which is carried out if necessary to show any samples or other objects, or when talking about an important topic, which may have questions?
1. Press Release;
2. A press conference;
3. spokesman.
Question 3. When documentaries have been actively used as a powerful tool for PR?
1. In the 30s of the 20th century;
2. In the first decade of the 20th century;
3. after the Second World War.
Question 4. What is the basis of the institutional advertising?
1. informing the widest public about the product produced;
2. inform the public about the benefits brought by the goods;
3. to inform the general public the most solvent of the product produced.
Question 5. What is the name one of the types of business activities, the main purpose of which is to act for the benefit of both the sponsor and the recipient of its aid?
1. The protection of the interests;
2. sponsorship;
3. propaganda.
Question 6. What are the functions of public relations?
1. exterior;
2. domestic;
3. Options 1 and 2.
Question 7. Which of the functions of the PR aimed at creating and maintaining corporate social responsibility within the organization?
1. Outer;
2. Internal;
3. Options 1 and 2.
Question 8. Which of the functions of the PR aimed at creating and maintaining a positive image

Additional information

Answer 9 12 test tasks in question


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