Sociology of Mass Communication Answers (Synergy Test)

Sociology of Mass Communication Answers (Synergy Test) Score 94/100 points

1. An arbitrary sign that evokes a uniform social understanding is called ...
symbol
definition
image
stereotype

2. When imaging, the form of submission of inducing information must appeal to
primarily to ... the audience
previous experience
knowledge
feelings
reason

3. For most goods, the ratio is characteristic: ...
20-30% of buyers provide 70-80% of product sales
30% of buyers provide 30% of product sales
50% of buyers provide 50% of product sales
10% of buyers provide 50% of product sales

4. The image must match ... the audience
feelings
knowledge
expectations
previous experience

5. The more common the same stereotypes are in society, the more society is ...
steadily
dynamically
volatile
tolerantly

6. The concept of "social stereotype" was introduced by ...
J. Traut
R. Reeves
W. Lippmann
I. Kant

7. The concept of "schematism of consciousness" was introduced by ...
I. Kant
J. Traut
R. Reeves
W. Lippmann

8. When imaging, the composition of the inducing information is directly dictated ...
social expectations of the audience
creative idea
product life cycle
marketing plan

9. An arbitrary sign that evokes a uniform social understanding is called ...
symbol
image
definition
stereotype

10. The starting point of advertising practice is the procedure ...
finding a creative idea
drawing up a media plan
product imaging
audience segmentation

11. The problems of similarities and differences between the concepts of "stereotype" and "image" were studied by ...
3. Freud
W. Lippmann
O. Feofanov
I. Krylov

12. In today´s sense, I was the first to use the word "image" ...
W. Lippmann
L. Barnet
3. Freud
I. Kant

13. Compared to the stereotype, the image has ... manipulative powers
not yet explored
large
smaller
same

14. The term “territory branding” appeared ...
at the beginning of the XXI century
in the second half of the 20th century
at the end of the 19th century
in the first half of the 20th century

15. The main method used in psychographic segmentation is ...
cluster analysis
questioning
correlation analysis
focus group method

16. Translated "stereotype" means ...
"representation"
"form"
"Imprint"
"reality"

17. The basic indicator for choosing the optimal media plan is ...
price per rating point - the cost of advertising placement per one point G.R.P
audience share (Share)
accumulated audience (Gross Raiting Points - G.R.P.)
coverage of the advertising campaign (Reach)

18. A standardized, stable and, as a rule, a simplified image of an object or phenomenon in the mind of a person is called ...
virtual
image
stereotype
communicative reality

19. For most goods, the ratio is characteristic:
20-30% of buyers provide 70-80% of product sales
30% of buyers provide 30% of product sales
50% of buyers provide 50% of product sales
10% of buyers provide 50% of product sales

20. Translated "stereotype" means ...
hard imprint
reality
form
representation

21. Lowest advertising rates per audience member ...
in the Internet
in newspapers
on TV
in magazines

22. An object leading to cognitive activity in relation to this object is called ...
interest
memorization
motive
desire

23. The underlying market is that segment of the market ...
which can provide the highest volume of product sales
which includes consumers loyal to this brand
which includes the most affluent consumers
which includes the largest number of consumers

24. When imaging, the composition of the inducing information is directly dictated ...
social expectations of the audience
marketing plan
product life cycle
creative idea