The authority as reception argumentative strategies in the advertising text

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Introduction 3
Chapter 1. Features of the advertising text 5
§1. Definitions "advertising" and "advertising copy" in contemporary Russian science 5
§2. The structure of the advertising copy 18
§3. The techniques of manipulation in advertising 26
Conclusions. 30
Chapter II. The reasoning in the modern advertising text 32
§1. Methods of representation of the psychological impact of advertising 32
§2. The authority as a method of persuasion in advertising text 45
§3. Classification authority 53
Conclusions. 66
Conclusion 68
Bibliography 72

Additional information

Research paper commissioned in 2006


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