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Yandex.Direct: How to make a profit
Uploaded: 23.08.2017
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Yandex.Direct: How to make a profit, not to play the lottery. 3rd Edition (2017)
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Today, contextual advertising is a lifeline for small and medium-sized businesses. Many advertisers who do not have budgets for TV and radio advertising, without contextual advertising would already be ruined. A lot of startups survived only because of it. The main thing is to approach the creation of an advertising campaign with the mind, otherwise it will turn from a life-saving circle into a stone on the neck of your business.
This book is not just a step-by-step guide to creating and running an advertising campaign in Yandex.Direct, but also the opportunity to look behind the scenes of Yandex.Direct and to understand the kitchen of the work of directories.
3rd edition, supplemented and revised.
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