05 Practical evaluation of intangible assets and IP Eksele old + GIFT

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05 Practical evaluation of intangible assets and IP Eksele old + GIFT 05 Practical evaluation of intangible assets and IP Eksele old + GIFT

1.1. Market analysis patents showed that:
- Discount for the sale of incomplete scope of rights is 50%;
- The presence of the international registration increases the value of a patent is 32%;
- Regulatory estimated useful life of the patent and patent family is 10 years;
- High level of development costs in production, compared to the average, reduces the cost of a patent is 25% and the low costs, compared with the average overestimates costs by 20%;
- High level of competition in the industry, as compared with the average value of the patent reduces by 10%, and low competition, as compared with the average overestimates costs by 10%.
1.2. Calculate the average and the average percent premium discount for the international territory of the patent by the pairwise comparison of prices peers, if you know the following:
the price of the first international patent 400 000, and the price of its Russian analogue of 320 000 rubles;
the price of the second international patent 250 000, and the price of its Russian analogue is 198 000 rubles;
the price of the third international patent is 300 000 rubles, and the price of his Russian counterpart is 242 000 rubles.
etc ........

Additional information

5.4. Rate patent for industrial design (packaging box of chocolates). Priority date 01.01.2006 01.01.2009 Date of the evaluation. The following raw data:
- The cost of developing the industrial design with the overheads in 2001 amounted to 80 thousand. Rub., In 2002 amounted to 130 thousand. Rub .;
- The cost of patenting in 2003 amounted to 25 thousand. Rub., The annual fee for maintaining the patent in force shall be paid in accordance with the norms established by the legislation (see Table 4.2);
- The cost of advertising and marketing relating to the industrial design is 10% of the cost of advertising and marketing in general patented products (Table 4.2);
- Inflation index (CPI) (tablitsa4.2);
- Net income from sales is 8,000 thousand. Rub. per year and will grow at 7% per year;
- The discount rate of 24%;
- Industrial design coincides with the analogue part of essential features;
- Is an external view of the main assembly;
- Products produced with its use in mass production.
Market analysis patents on similar designs showed that:
- Discount for the sale of incomplete scope of rights is 35%;
- The presence of the international registration increases the value of a patent is 20%;
- The cost of a patent is reduced by 6.7% each year;
- High level of development costs in production, compared to the average, reduces the cost of a patent is 25% and the low costs, compared with the average overestimates costs by 30%;
- High level of competition in the industry, as compared with the average value of the patent reduces by 40%, and low competition, as compared with the average overestimates costs by 20%.

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