Application: Setting up ads in Google Ads (Adwords) for online stores of new tires of all types (moto, cars, trucks cx and specials).
For what: Screening of incorrect requests. It helps to keep the budget of the advertising company and not spend it on queries that do not bring sales.
For whom: who is going to launch advertising campaigns of online tire stores or to improve existing advertising campaigns.
What includes: A txt file with 500 minus words
How to apply: Choosing an advertising campaign - Keywords - Negative words. Copy the words from the downloaded file and paste. Next, under the list box, select the checkbox - Save in a new or existing list. If the list has not been created before, enter its name and click Save.
What is different from others:
• takes into account tire specificity (not selling inquiries concerning tires and rubber)
• takes into account declination
• takes into account typos and incorrect names
• takes into account Ukrainian-language requests
• eliminates requests related to marketplaces and message boards (prom, socket, olx, etc.)
• eliminates information requests for tires (reviews, reviews, etc.)
• filters out requests for the Crimea region (important for setting up Google Ads, since Crimea cannot be disabled in the location settings)
• sifting out requests by bus
• weeds out requests for tires from other industries (computers, electrical engineering, medicine, etc.)