Advertising information support tools (2016)

Information support tools for advertising the production of a ceramic tile manufacturing company (2016)

TABLE OF CONTENTS


Introduction 3
1. CHARACTERISTICS, FEATURES AND PROBLEMS IN THE ACTIVITY OF LLC LASSELSBERGER IN THE FIELD OF INFORMATION SUPPORT PRODUCT ADVERTISING 6
1.1 Organization of the production of ceramic tiles in the enterprise (for example, the company LLC “LASSELSBERGER”) 6
1.2 Characteristics of advertising activities, LLC “LASSELSBERGER” 11
2. PROBLEMS OF USING INFORMATION TECHNOLOGIES IN ADVERTISING ACTIVITIES (ON THE EXAMPLE OF LLC LASSELSBERGER) 20
2.1 the Concept, properties and classification of information technology used LLC “LASSELSBERGER” 20
2.2 Analysis of the possibilities of using modern information technologies in advertising activities (using the example of LASSELSBERGER LLC). 34
3. Development of a database for advertising products of the enterprise for the production of ceramic tiles 53
3.1 Creating Tables, Reference Books and Queries 53
3.2 Creating Forms and Reports 59
3.3 User Guide for Working with the Advertising Database 66
Conclusion 76
References 78

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