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Consumer Behavior (Synergy Tests Answers)
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Uploaded: 13.08.2020
Content: Ответы.pdf 131,47 kB
Product description
Consumer Behavior (Synergy Tests Answers) Passing Score Good
Socio-cultural factors that have a direct impact on purchasing behavior are ...
creed
floor
profession
age
education
social status
income
motivation
personality type
The main steps of the information processing process that make up the perception process are ...
exposition
decision
interpretation
interest
memory
... utility is the satisfaction a consumer gets from the last unit of the good they consume
Cumulative
Relative
Limiting
The formation of an independent educational discipline "Consumer Behavior" began in ...
Of Russia
Germany
USA
Japan
State control over consumer protection in the Russian Federation is entrusted to ...
RF Ministry of Finance
TSB RF
Federal Antimonopoly Service
Ministry of Economic Development
Classification of consumers by age cannot use the ... approach
quality
statistical
classical
cohort
Veblen developed a theory ...
status groups of consumers
prestigious consumption
Protestant consumer ethics
According to the speed of reaction to new information and goods, consumers can be divided into ...
skeptics
patient
conservatives
practitioners
innovators
The consumer begins to overcome (consciously or unconsciously) the “ladder of choice” with ...
competing desires
commodity competitors
competing brands
generic competitors
competing models
It is not true that the process of perceiving a new product includes such a stage as ...
awareness
choice
try
appraisal
interest
verdict
Marginal utility is ...
need, which took a specific form B in accordance with the cultural level and personality of the individual
utility received by the consumer from the total amount of consumed goods or services
satisfaction received by the consumer from the last unit of the consumed good
The information processing process includes such basic steps as ...
interest
Attention
interpretation
enthusiasm
exposition
memory
decision
The types of consumer behavior according to the criterion of persistence and sensitivity are divided into ...
friendly
expressive
rational
analytical
The client is the subject ... of the business
wage-labor
entrepreneurial
consumer
... is one of the methods for assessing the lifestyle of consumers
VALS
Questionnaire
Interview
AIO
Additional information
Consumer motivation is ...
a system of scientific research of the reasons that motivate a person;
incentives to meet physiological and psychological needs through the purchase and consumption of a product
motivation not related to the content of a certain activity, but due to circumstances external to the business entity;
Weblen developed a theory ...
status groups of consumers
Protestant consumer ethics
prestigious consumption
The consumer begins to overcome (consciously or unconsciously) the “ladder of choice” with ...
competing models
generic competitors
competing brands
commodity competitors
competing desires
Consumer behavior as the interaction of environmental events is considered in the works ...
Veblen
Peter and Olson
Angela and Blackwell
M. Weber
Angel and Blevell view consumer behavior as ...
independent of external factors
"Supreme power"
a basis for planning and managing your needs
M. Weber, studying consumer behavior, founded the theory ...
status groups
commodity fetishism
luxury
The purchasing decision-making process begins with the stage ...
search for information
awareness of the problem
assessment of available options
reaction to purchase
making a purchase decision
... are at the highest level of A. Maslow´s pyramid
Social needs
Needs for respect
Self-defense needs
Physiological needs
Needs for self-expression
Sexual needs
The psychological factors that have a direct impact on buying behavior are ...
age
creed
income
social status
floor
profession
motivation
education
personality type
Consumer protection first acquired a nationwide scope and legal framework in ...
USA
Germany
Of Russia
Japan
Personal factors that have a direct influence on buying behavior are ...
education
creed
income
motivation
profession
floor
age
social status
personality type
Types of consumer behavior by the criterion of mentality are divided into ...
irrational
super fashionable
cautious
sentimental
the theory of the hierarchy of consumer needs was founded ...
W. Sombart
A. Werner
A. Maslow
The RF Law "On Protection of Consumer Rights" was adopted in ... year
1990
1992
1980
Attention
enthusiasm
... are located at the lower level of A. Maslow´s pyramid
Self-defense needs
Social needs
Needs for self-affirmation
Needs for respect
Physiological needs
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