Diploma as a tool to strengthen Communications Bldg. cu

Public Relations as a tool to strengthen the corporate culture
TABLE OF CONTENTS
INTRODUCTION 2
CHAPTER 1.SVYAZI PUBLIC AS A TOOL TO STRENGTHEN CORPORATE CULTURE 6
eleven. The concept of corporate culture and its role in the organization 6
12. Public telecommunication as a tool for building and strengthening of corporate culture 14
Chapter 2. The development of measures to strengthen corporate culture hypermarket "Auchan" THROUGH PUBLIC RELATIONS 28
2.1. The history of the formation and characteristics of the corporate culture of the hypermarket "Auchan" 28
Overall assessment of the corporate culture of the hypermarket "Auchan" is presented in Table 2 43
Overall assessment of the corporate culture of the hypermarket "Auchan" 44
2.2. Analysis of the organization and management of public relations in the hypermarket "Auchan" 53
2.3. Development of measures to improve corporate culture and performance measurement activities 65
CONCLUSION 70
REFERENCES 73
ANNEX 76