INTRODUCTION. .2
CHAPTER 1. THEORETICAL ASPECTS OF FORMING A CLIENT BASE 4
1.1.Essence, tasks of forming a client base ..4
1.2. Factors influencing the formation of a customer base…………… …6
1.3. Features of the formation of a client base in tourism activities 10
Chapter 2. ANALYSIS OF WORK WITH THE CLIENT BASE IN TC MERIDIAN LLC 15
2.1. General organizational and economic characteristics 15
LLC "TK" "Meridian" 15
2.2. Analysis of work with the client base at LLC “TK” “Meridian”……….32
2.3. Analysis of factors influencing the formation of a client base in LLC "TK" "Meridian" 38
2.4. Analysis of the level of sales volume of Meridian TC LLC as an indicator of work with the client base 42
CHAPTER 3. EVENTS TO IMPROVE WORK WITH THE CLIENT BASE 49
3.1.Development of measures to improve work with the client base 49
3.2.Evaluation of the effectiveness of the proposed measures 56
CONCLUSION 60
List of sources used 63

#building a client base
#analysis of client work
#diplomamanagement