Diploma of Management of advertising activities
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Contents
Introduction 4
CHAPTER 1. THEORY OF MANAGEMENT 6 promotional activities
1.1. The essence of the management of the advertising activity 6
1.2. Basic forms and types of advertising 10
1.3. Planning and control of advertising 13
1.4. The specifics of the advertising activity of enterprise management
wholesale trade (retail) 22
CHAPTER 2. ANALYSIS OF CONTROL advertising in OOO TK "SIGMA" 32
2.1. Brief economic characteristics OOO TK "Sigma" 32
2.2. Analysis of promotional activities management system 51
2.3. Analysis of the effectiveness of management of advertising activities 60
Chapter 3. Optimization of management of promotional activities 64
3.1. Development of measures to optimize the management of the advertising activity 64
3.2.Otsenka effectiveness of recommended measures 69
Conclusion 72
List of literature 75
Introduction 4
CHAPTER 1. THEORY OF MANAGEMENT 6 promotional activities
1.1. The essence of the management of the advertising activity 6
1.2. Basic forms and types of advertising 10
1.3. Planning and control of advertising 13
1.4. The specifics of the advertising activity of enterprise management
wholesale trade (retail) 22
CHAPTER 2. ANALYSIS OF CONTROL advertising in OOO TK "SIGMA" 32
2.1. Brief economic characteristics OOO TK "Sigma" 32
2.2. Analysis of promotional activities management system 51
2.3. Analysis of the effectiveness of management of advertising activities 60
Chapter 3. Optimization of management of promotional activities 64
3.1. Development of measures to optimize the management of the advertising activity 64
3.2.Otsenka effectiveness of recommended measures 69
Conclusion 72
List of literature 75
Main features
- Content type File
- Content description 337,97 kB
- Added to the site 14.10.2023
Additional description
The introduction, conclusion, conclusions on the heads. S0 analytical tables and 8 figures. Slides.
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Diploma of Management of advertising activities
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Cumulative discount
| 50 $ | the discount is 20% |
| 25 $ | the discount is 10% |
Check your discount
Amount of purchases from the seller: $
Your discount: %