- Arts & Culture 5921
- Business & Economics 680
- Computers 310
- Dictionaries & Encyclopedias 81
- Education & Science 75709
- Abstracts 252
- Astrology 4
- Astronomy 1
- Biology 8
- Chemistry 2221
- Coursework 15444
- Culture 9
- Diplomas 411
- Drawings 574
- Ecology 5
- Economy 83
- English 75
- Ethics, Aesthetics 3
- For Education Students 17595
- Foreign Languages 11
- Geography 2
- Geology 1
- History 89
- Maps & Atlases 5
- Mathematics 13850
- Musical Literature 2
- Pedagogics 19
- Philosophy 23
- Physics 14814
- Political Science 5
- Practical Work 101
- Psychology 60
- Religion 4
- Russian and culture of speech 8
- School Textbooks 7
- Sexology 42
- Sociology 9
- Summaries, Cribs 87
- Test Answers 150
- Tests 9243
- Textbooks for Colleges and Universities 32
- Theses 24
- To Help Graduate Students 14
- To Help the Entrant 37
- Vetting 362
- Works 13
- Информатика 10
- Engineering 3059
- Fiction 696
- House, Family & Entertainment 107
- Law 132
- Website Promotion 71
Diploma - Organization of marketing service in the enterprise
Uploaded: 20.09.2008
Content: 80920193159790.rar 370,28 kB
Product description
Diploma - Organization of marketing service for the enterprise in the market
Introduction 4
Chapter 1. Theoretical aspects of the organization of marketing and marketing management in the enterprise 7
1.1.Organizatsiya Marketing Service as a factor in increasing the efficiency of the firms in the market 7
1.2.Osobennosti management firm on the principles of marketing 12
1.2.1.Evolyutsiya marketing services marketing management 12
1.2.2. The specifics of the organizational structures of marketing management 17
1.2.3. Technology development and implementation of marketing 26
1.3.Protsess marketing management 29
1.4. Evaluation of the effectiveness of marketing services 32
1.4.1. Marketing audit 32
1.4.2.Organizatsionnye marketing aspects of control 35
1.4.3. Evaluation of the effectiveness of the marketing officers and their incentives 40
1.5. The conclusion of the theoretical part 42
Chapter 2. Analysis of the control system of "Bolshoy Gostiny Dvor" 44
2.1. General characteristics of "Bolshoy Gostiny Dvor" 44
2.2. Market analysis of retail sales 56
2.3. Competitor Analysis 60
2.4. Analysis of consumers 62
2.5. Analysis of Service Marketing of "Bolshoy Gostiny Dvor" 69
Chapter 3. Establishment of marketing of "Bolshoy Gostiny Dvor" 72
3.1.Meropriyatie 1: Formation of the structure of the marketing department at JSC "Bolshoy Gostiny Dvor" 72
3.2.Meropriyatie 2. Developing marketing activities in 2008 81
3.3.Meropriyatie 3. Develop a job description marketing team 90
3.3.1.Dolzhnostnaya instruction Head of Marketing 90
3.3.2. Job Description marketer 95
3.4.Vyvody 100
Conclusion 101
References 104
Additional information
The volume of 104 pages.
Year of 2007
College or university: University of Service and Economics (GUSE St. Petersburg)
Feedback
0Period | |||
1 month | 3 months | 12 months | |
0 | 0 | 0 | |
0 | 0 | 0 |