Ensuring the competitiveness of PRODO JSC products

INTRODUCTION 7
1. THEORETICAL BASES FOR ASSESSING THE COMPETITIVENESS OF POULTRY PRODUCTS. 12
1.1. The economic essence and the concept of competitiveness of poultry products. 12
1.2. Indicators that determine the competitiveness of products in the poultry industry. nineteen
1.3. The current state of the poultry industry in the region. 35
2. EVALUATION OF THE COMPETITIVENESS OF POULTRY PRODUCTS JSC PRODO "Poultry farm" SIBIRSKAYA "40
2.1. Economic assessment of the activities of JSC PRODO "Poultry farm" Siberian "40
2.2. The influence of factors of the external and internal environment on the activities of the enterprise 51
2.3. Analysis of the competitiveness of poultry products of JSC PRODO "Poultry farm" Siberian "63
3. DEVELOPMENT OF RECOMMENDATIONS FOR INCREASING THE LEVEL OF COMPETITIVENESS OF POULTRY PRODUCTS JSC PRODO "SIBERIAN POULTRY FACTORY" 71
3.1. Description of the investment project …………………………………… ..71
3.2. Calculation of the efficiency of an investment project 75
CONCLUSIONS AND PROPOSALS 79
APPENDIX A ………………………………………………………… ... 91
APPENDIX B ………………………………………………………… ... 91
APPENDIX B ………………………………………………………… ..92
APPENDIX D ………………………………………………………… ..93
APPENDIX E ………………………………………………………… ..94