Landing Pages Development IPPU Answers

SYNERGY MPPU Answers (Landing Pages Development) Passed Good 80 points
1. The most effective heading model is the "..."
Benefit Offer
Benefit Benefit
Benefit Denial
Denial Denial

2. The preferred way to create landing pages is ...
advertising agency
team in the state
outsourcing team
ready-made templates

3. Landing pages conversion is ...
the ratio of the number of desired actions to the total number of actions performed on the site
number of unique visitors
bounce rate
average time a user spends on a page

4. The visitor forms his opinion about the landing page for ...
5 sec.
7 sec.
3 sec.
9 sec.

5.Two main mistakes when creating a / b-testing landing pages are testing ... as well as heterogeneous traffic sources
colors and images
application and offer forms
design and offer
all in a row

6.The elements of trust on landing pages include ...
popup windows
call to action
pop-ups, call to action and positive reviews
positive reviews

7. There is ... motivation to sell landing pages
2 main models
3 basic models
5 basic models
8 basic models

8. The main functions of the header in landing pages should include ...
communicating information about the unique consumer properties of the product
product information detail
brevity
simplicity and conciseness, relevance and design

9. A landing page from a business point of view is ...
a tool that increases business profits
company cost optimization tool
newfangled trend, the effectiveness of which is exaggerated
a tool for increasing the company´s capitalization on the market

10. A responsive landing page design is needed for it ...
adaptation for email newsletters
display on mobile devices
social media displays
correct display on desktop devices

11. Landing pages mostly use the font size of the text ...
12 and 14 pixels
16 and 18 pixels
10 and 12 pixels
14 and 16 pixels

12. The main element of any landing page is ...
capture form
offer (offer)
reviews
availability of contact details

13. The landimg page sales funnel is ...
disproportionate distribution of leads
proportional distribution of leads
phased distribution of the total number of potential customers from the first touch to the sale stage
a set of statistical indicators that do not affect sales

14. The rules for an ideal call to action include ...
rules: "Use the first person"; “Keep the button simple and specific”; Add Social Proof
only the rule "Use the first person"
only the rule "Make the button simple and specific"
only add social proof rule

15. There are ... major steps to optimizing landig pages
12
fourteen
eighteen
16

16.Capture buttons on landing pages are an element that allows you to ...
leave the landing page instantly
go to the next screen of the landing page
go to the main site
visitor will instantly dive into the capture form

17. The multi-screen landing page format is best used for ...
re-selling to a client
primary "insulation" of the client
getting initial contact from a client
promoting a complex product with a high cost and a long decision-making cycle

18. The three main elements of a perfect landing page are ...
value, call to action, counters
offer, price, recommendations
offer, price, video reviews
value, call to action, reviews

19. When creating landing pages, the following three main mistakes should be avoided: ...
do not use video, testimonials and capture form
do not use an offer, do not use a title, do not put a button or a capture form
do not use social media plugins, do not use the grab button, build on the design