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Marketing Answers Synergy tests
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Uploaded: 08.08.2019
Content: ОТветы (2).doc 97,5 kB
Product description
Marketing Answers Synergy tests (correct answers 100 points)
The deal is ...
the system of sale and purchase relations between economically free sellers and buyers, as a result of which goods are exchanged for money at a price,
balancing supply and demand, and changing its owners
a certain ratio between supply and demand both for individual goods and their groups, and for the commodity and money supply as a whole
commercial exchange of value in the market between two parties
a set of forces and factors influencing the marketing activities of the company and its results
The role of marketing services in solving the problems of enterprise development is that they ...
orient production and economic activities to consumer requests and market requirements
help to identify production reserves
help to increase the price of manufactured products
The essence of marketing is manifested to the greatest extent in the statement "..."
We sell to anyone who buys
We sell in specific market segments
We analyze customer needs and serve specific segments
The only virtual exchange in Russia that allows everyone to trade is ...
FOREX
CGI
INDX
Bеt Mаrkеt
High capital productivity is one of the key success factors for the industry associated with ...
with technology
with production
with marketing
It is not true that ... belongs to the main functions of marketing in the enterprise
assessment of production and resource capabilities
product design development
market research
The picture shows ... marketing
market structure
service commodity structure
functional structure of the service
The segmentation process uses ...
4 signs
3 signs
2 signs
The type of organization of the marketing service that justifies itself in cases where the products produced by the company differ sharply from each other is ...
organization by commodity
matrix organization
geographic organization
functional organization
Key areas of industry analysis include: ...
general overview of the situation in the industry; analysis of the driving forces causing changes in the industry; identifying the key success factors for the industry
analysis of the ability of industry suppliers to bargain; analysis of the ability of industry consumers to bargain; analysis of the intensity of rivalry between existing
industry by competitors; analysis of the threat of the emergence of new firms in the industry; analysis of the threat of the emergence of substitute goods and services
analysis of the competitive structure of the industry; assessment of the intensity of competition and the degree of monopolization of the industry market; building a competitive market map; analysis
strategic groups of competitors
An electronic system that allows you to place bets and win on forecasts of the market behavior of various financial instruments is ...
FOREX
Bеt Mаrkеt
INDX
The combination of forces and factors influencing the marketing activities of the company and its results is ...
market segment
marketing macro environment
marketing environment
A dedicated website offering online purchases of available items is ...
electronic showcase
e-shop
trading platforms
The concept ... implies that consumers can be sympathetic to products that are widely available and affordable, and therefore management should focus on improving production and making the distribution system more efficient
improvement of production
intensify commercial efforts
marketing
An auxiliary tool for increasing the popularity and traffic of the website is ...
Email marketing
hosting
stock exchange
One of the most common marketing management structures is ... structure
functional
matrix
commodity
The driving forces behind change in the industry include ...
technological change, marketing innovation, and the entry or exit of major firms in the industry
entry or exit of major firms in the industry
technological changes
marketing innovation
Additional information
Marketing Research, as defined by the American Marketing Association, is ...
providing accurate information that reflects the true state of affairs
obtaining information without coming into contact with the respondent from the outside
systematic and objective identification, collection, analysis, dissemination and use of information to improve the efficiency of identification and decision
marketing problems
the ability to analyze market trends in order to identify promising areas of business
Hosting web pages on rented disk space of a server is ...
Email marketing
hosting
spam
It is not true that a marketing service in an enterprise can be structured ...
by production and technological basis
on a commodity basis
according to the principle of market orientation
Bulk or direct mailing of messages not ordered by the recipient, which, as a rule, are of an advertising nature, is ...
mailing list
hosting
spam
Email marketing
According to the degree of specialization of the factor, such competitiveness factors are distinguished as ...
general and specialized factors
main and developed factors
human resources, physical resources, knowledge resource, monetary resources, infrastructure
Graphic banners are classified into ...
animated and dynamic
dynamic and static
animated and static
The analytical function of marketing is ...
in the organization of strategic and operational planning at the enterprise
in the study of the market as such, the study of consumers, the study of the corporate structure, the study of the product (commodity structure), the analysis of the internal environment of the enterprise
in organizing the production of new goods, developing new technologies, managing the quality and competitiveness of finished products
... structures are most effective in solving any design problems
matrix
An advertising image of a fixed size containing animation, which acts as a hyperlink to a particular Internet resource, is ...
spam
stock exchange
banner
The structural unit of the organization that carries out marketing activities is ...
marketing service
sales department
Board of Directors
Market conditions mean ...
a set of forces and factors influencing the marketing activities of the company and its results
a certain ratio between supply and demand both for individual goods and their groups, and for the commodity and money supply as a whole
the system of sale and purchase relations between economically free sellers and buyers, as a result of which goods are exchanged for money at a price,
balancing supply and demand, and changing its owners
To the driving forces driving change in the industry ...
include an increase in the globalization of the industry, changes in the cost and efficiency of production of an industry product, as well as the shift of consumers from standard
goods to differentiated
include changes in the cost and production efficiency of an industry product
the increasing globalization of the industry
The main types of marketing service organization are ... services
functional, commodity and market
commodity, market and matrix
functional, commodity and matrix
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