Marketing Checklist

Task 1.

Private entrepreneur bought a two-storey shop with a prerequisite of preserving the profile store.

On the ground floor is a grocery department: bread, meat, fish, wine, milk, vegetables, fruits, cooking.

The second floor was cast into a department store: fabrics, perfumes, women and husband Skye clothes, shoes, underwear.

The shop is in crisis: low capital turnover, narrow cuts, cop, untrained staff.

What should be done to overcome the crisis?


Task 2.

The test contains several questions and options for possible responses to them. Choose only those answers which you believe to be correct.


1. In which phase of the product life cycle firm receives a maxi-mum profit

a) the implementation phase;

b) the decay phase;

c) on the growth phase;

g) at maturity phase.


2. Channel "producer - reseller - customer" SKO-Ray just choose companies producing

a) The chewing gum;

b) cigarettes;

c) vehicles;

d) detergents.

3. If a company produces jewelry products sold at high prices, and its customers are concentrated in one geographical area, which method of product promotion is the most expedient

a) advertising;

b) personal selling;

c) public relations;

g) promotion.


4. If the elasticity of demand is high

a) the sales volume increases significantly with little in the price is lowered;

b) the sales volume did not significantly increase with a significant decrease in prices;

c) sales unchanged at low prices.


Task 3.

Make a decision about the choice of the channel of product distribution by the criterion of effectiveness, efficiency (zatratootdachi) (million rubles.):

 channel zero:

- The costs associated with maintaining and operating its own rose-Border trade network - 150;

- Distribution costs (wholesale and retail sales) - 100;

- Profit from the sale of goods - 500;

 sibling channel (Direct Sales)

- Distribution costs (wholesale sales, transit) - 60;

- Profit - 300;

 duplex channel (producer sells goods in the midst of wholesale-nick):

- Distribution costs (sales) - 40;

- Profit - 120.


Answer the test questions (the answers to the clarification).


1. Competitiveness of the goods is

2. The price as an indicator of market conditions the function of

3. The goods movement - it

4. To promote the professional sports equipment most effectively use

5. Strategy expert refers to marketing strategy