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Marketing Management. Control RIU - PA-00
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Assignment 1. List the signs by which determine the target market of the company. What are the signs (of a single name)? Define the target market for the company, which produces game consoles and software for them.
Task 2. List as a list (numbered in the order), the specific features, which can be classified needs. Expand the content of a particular feature at number 5 on your list (kinds of needs, and an example of each type).
Task 3. Describe the process of deciding on the establishment of a new product in stages (product: a new model of plasma TV).
Task 4. Expand the contents of the main requirements to product marketing.
Task 5. Provide a classification prices on a number of economic characteristics. What are the kinds of prices provided you classify that person in life you use or practice most often.
Task 6. Describe the features and modern principles of such intermediaries or intermediary organizations that profit from the sale of their products, but do not claim ownership of them. Give examples of such mediators from the Russian practice.
Quest 7. A comparative analysis of the principles of wholesale and retail trade in Russia (in the form of a table with the identification of similar and different features).
Task 8. What are the main elements of marketing communications, give their definitions. Give examples.
Task 9. List the basic methods of marketing research in the field of foreign trade
Target 10. Provide a brief description of the services market (in any particular example), call the main differences from the goods services
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