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Marketing Response Test Synergy
Refunds: 0
Uploaded: 04.08.2020
Content: Ответы3.zip 290,7 kB
Product description
Marketing answer test Synergy - 30 questions Score Excellent
The type of organization of the marketing service that justifies itself in cases where the products produced by the company differ sharply from each other is ...
geographic organization
organization by commodity
functional organization
matrix organization
Graphic banners are classified into ...
dynamic and static
animated and static
animated and dynamic
The analytical function of marketing is ...
in organizing the production of new products, developing new technologies, managing quality and competitiveness
finished products
in the organization of strategic and operational planning at the enterprise
in the study of the market as such, the study of consumers, the study of the corporate structure, the study of the product (commodity
structure), analysis of the internal environment of the enterprise
... structures are most effective in solving any design problems
matrix
It is not true that a marketing service in an enterprise can be structured ...
by production and technological basis
according to the principle of market orientation
on a commodity basis
An experiment is ... an attempt to measure something against a control situation
An experiment is ...
trying to measure something against a control situation
obtaining information without coming into contact with the respondent from the outside
the ability to analyze market trends in order to identify promising areas of business
conducting a survey using a developed questionnaire, when the interviewer turns to respondents in order to find out facts, opinions and
mood by direct or telephone contact or by sending questionnaires
Marketing Research, as defined by the American Marketing Association, is ...
systematic and objective identification, collection, analysis, dissemination and use of information to improve
effectiveness of identification and solution of marketing problems
providing accurate information that reflects the true state of affairs
obtaining information without coming into contact with the respondent from the outside
the ability to analyze market trends in order to identify promising areas of business
Banners are divided into ...
3 categories
4 categories
A dedicated website offering online purchases of available items is ...
trading platforms
e-shop
electronic showcase
One of the most common marketing management structures is ... structure
commodity
matrix
functional
The structural unit of the organization that carries out marketing activities is ...
marketing service
Board of Directors
sales department
matrix ... structures are most effective in solving any design problems
Matrix ... structures are most effective in solving any design problems
The formation process ... should be based on the principles of a systems approach
comparative costs
absolute advantages
comparative advantages
competitive advantages
An electronic system that allows you to place bets and win on forecasts of the market behavior of various financial instruments is ...
FOREX
INDX
Bеt Mаrkеt
The key factors for the success of the industry include ...
the transition of consumers from standard products to differentiated
the presence of a developed specialized industry infrastructure
changes in the cost and production efficiency of an industry product
Marketing traditionally means ...
: market research system
business methodology
The essence of marketing is manifested to the greatest extent in the statement "..."
We analyze customer needs and serve specific segments
We sell in specific market segments
We sell to anyone who buys
High capital productivity is one of the key success factors for the industry associated with ... production
with marketing
with technology
Additional information
It is not true that ... belongs to the main functions of marketing in the enterprise
assessment of production and resource capabilities
market research
product design development
The process of solving organizational issues of marketing activities is ... marketing
tactics
choice of concept
strategy
organization
Hosting web pages on rented disk space of a server is ...
spam
hosting
Email marketing
The driving forces behind change in the industry include ...
technological change, marketing innovation, and the entry or exit of major firms in the industry
marketing innovation
technological changes
entry or exit of major firms in the industry
The segmentation process uses ...
2 signs
3 signs
4 signs
The concept ... implies that consumers can be sympathetic to products that are widely available and affordable, and therefore management should focus on improving production and making the distribution system more efficient
improvement of production
intensify commercial efforts
marketing
Market conditions mean ...
a set of forces and factors influencing the marketing activities of the company and its results
the system of sale and purchase relations between economically free sellers and buyers, as a result of which
the goods are exchanged for money at a price that balances supply and demand, and changes their owners
a certain ratio between supply and demand both for individual goods and their groups, and for commodity and
money supply in general
The only virtual exchange in Russia that allows everyone to trade is ...
INDX
Bеt Mаrkеt
CGI
FOREX
Bulk or direct mailing of messages not ordered by the recipient, which, as a rule, are of an advertising nature, is ...
mailing list
Email marketing
hosting
spam
To the driving forces driving change in the industry ...
include changes in the cost and production efficiency of an industry product
the increasing globalization of the industry
include an increase in the globalization of the industry, changes in the cost and efficiency of production of an industry product, and
also the transition of consumers from standard products to differentiated
Key areas of industry analysis include: ...
analysis of the ability of industry suppliers to bargain; analysis of the ability of industry consumers to bargain; analysis
the intensity of competition between competitors in the industry; analysis of the threat of the emergence of new firms in the industry;
analysis of the threat of the emergence of substitute goods and services
general overview of the situation in the industry; analysis of the driving forces causing changes in the industry; identification of key factors
industry success
analysis of the competitive structure of the industry; assessment of the intensity of competition and the degree of monopolization of the industry market;
building a competitive market map; analysis of strategic groups of competitors
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