Merchandising Answers 97 points (Synergy test)

Merchandising Answers 97 points (Synergy test) 30 questions - Passed 97 points out of 100 "Excellent"

The purpose of merchandising in relation to a retailer is ...
to form a circle of consumers loyal to certain brands
constantly expand the circle of buyers of your products
increase retail turnover, overall store profit, accelerate product turnover

The width of the aisle in the store should be ...
20% less the sum of the height of the equipment and the display of goods
proportional to the height of the equipment and the layout of the goods
30% more product of equipment height and product display

Percentage of unplanned purchases in the checkout area
up to 89%
up to 76%
up to 54%

For the method of demonstrating types of goods "conceptual presentation" is characterized by the placement of the assortment "..."
All for 50 rubles
Everything for school
Vegetables and fruits

If a product is moved from below to eye level, its sales may increase by ...
20-30%
70-80%
90-95%

Shopping centers are characterized by the layout of boutiques
lattice
track
Golden Triangle

Special purpose stocks can be formed for ...
seasonal sales
special group of buyers
safety reserve

The expanded layout is ...
the ratio of the number of items displayed to the total area occupied by this item
indicator defined as the length of product packages multiplied by the number of display levels
a way of placing goods horizontally along the aisle of buyers

The factor influencing the formation of the assortment of goods is ...
customer loyalty
the proximity of the store to the main transport routes
merchant profile

With a frontal (in relation to customers) arrangement of shelves, it is necessary ...
place small packages on the right and large packages on the left
place small packages on the left and large packages on the right
place small packages in the center and large packages on the sides

When planning the location of departments in the retail space, one should take into account ...
logical connection between departments of the store
convenience for buyers in the process of moving around the sales area
color solutions in the design of departments of the sales area

The group of rules for the efficient arrangement of goods includes the presentation
secret places
boolean search
facing the buyer

It is not true that the rule ... is included in the group of rules for determining the effectiveness of product presentation
color picks
help the buyer
placing price tags

It is recommended to have at least ... product units of the same name on the shelves
two or three
three to five
three to seven

The stock of the current replenishment is ... the average consignment of the goods., Expressed in days of turnover
70%
60%
50%

The block of internal tasks of merchandising includes ...
training of personnel in methods and techniques of merchandising
development of effective mechanisms for promoting goods
ensuring timely replenishment of goods in the trading floor

Current storage stocks are ...
less mass of all stocks of the enterprise
the bulk of all stocks of the enterprise
half of all stocks of the enterprise

It is not true that the "golden triangle" includes ...
entrance to the trading floor
checkout area
retail store equipment

The arrangement of goods on the shelf can be ...
circular and diagonal
vertical and horizontal
ascending and descending

In the middle of the trading floor, there should be ...
fruits and vegetables
grocery products
meat and dairy products

The block of external tasks of merchandising includes ...
registration of goods intended for sale
development of the concept of merchandising and its implementation
formation of a structure responsible for the implementation of merchandising activities

It is not true that horizontal sales channel marketing includes ...
producers
distributors
consumers

Restoration of the active attention of buyer