Sports Marketing (Synergy Answers Tests)

15. It is not true that when organizing and conducting a club´s home match in the Kontinental Hockey League (KHL) regular championship, usually ...

advertising in print media
advertising on transport
outdoor advertising
radio advertising
TV advertising
advertising on tickets

16. Typical marketing communications tools include ...

social networks
organization of public relations PR (public relations)
stimulation
production of souvenirs
advertising
direct marketing
positioning

17. The properties possessed by a sporting event (as a type of service) include ...

- inseparability from the manufacturer
unpredictability
intransigence
-preservation
short duration
- inconsistent quality

18. The maximum possible price of a sports product is determined by such a factor as ...

technologies and innovations used in the product
competitors´ prices
national currency rate
demand for similar products
product manufacturing costs

19. The four main types of sports products include ...

sports services
sporting goods
athletic facilities
sports records
sports information
sport events
sports nutrition

20. ... can be attributed to the competence of a professional sports league

Organization and implementation of the sale of merchandise
Determination of the cost of the transfer contract for athletes
Implementation of the development of mass sports
Sale of TV rights
Organization and conduct of a sports competition (championship, tournament) Determination of the rules of competition in a sport

21. On the basis of the goals of the organization, ... event products are distinguished

international
leisure
entertaining
qualifying
competitive

22. The minimum possible price of a sports product is determined by such a factor as ...

product manufacturing costs
competitors´ prices
technologies and innovations used in the product
demand for similar products
national currency rate

23. There are three main areas of modern sports marketing, in particular, marketing ...

Olympic movement
children´s sports
in popular sports
professional sports
through sports
sports

24. ... usually falls within the purview of a professional sports club

Determination of the cost of the transfer contract for athletes
Sale of TV rights
Implementation of the development of mass sports
Organization and implementation of the sale of merchandise
Defining the rules of competition by sport
Organization and conduct of a sports competition (championship, tournament)

25. Relationships in a peer-to-peer distribution channel for a sports product take place in the event of a sale ...

tickets for a boxing tournament in the online store
Nike sneakers in the Sportmaster store
annual card in the fitness club
sneakers at the Bosco Sport store
subscriptions to a television sports channel on the channel´s website

26. In the typology of sports events, five types are distinguished according to the scale, in particular, ... sports events

rural
regional
national
global
urban
local
interspecific
international

27. It is not true that an activity such as ... is classified as sports marketing

engineering
public private partnership
sports medical support
construction of sports facilities
marketing research
sale of paraphernalia
organization of training
sponsorship

28. To promote sports products use ...

advertising
stimulation
fundraising
direct marketing
logistics
sponsorship
PR

29. Sports marketing uses a method to collect information such as ...

work with the media
Exhibitions
interview
experiment
observation
work on the Internet
conversation
competition
document analysis

30. It is not true that ... is included in the organizational structure of the sports marketing of a professional club

administrative part
bookkeeping
sponsorship department
fan relations department
merchandise store
Department of Human Resources
press service
advertising depa