Term of sales management

Contents

Introduction 2
Chapter 1. Theoretical aspects of sales management organization 5
1.1 The essence and principles of sales management organization 5
1.2. Contents of sales management, regulation of its processes and stages 12
1.3. The process of developing the management and planning of sales 16
Chapter 2. Analysis of marketing activity of "Medkompleks." 23
2.1. Brief description of the company 23
2.2. Assessment of the organization of marketing in the enterprise 26
2.3. The effectiveness of marketing policy of the enterprise 26
Chapter 3. Development of management activities on the sales of "Medkompleks" 44
3.1. Development of measures for «Medkompleks" 44
3.2. Calculation of economic efficiency 46
Conclusion 51
References 53
Applications 56