Competitive strategies of the companies of small countr

Introduction 3
1. Theoretical and methodological basis for the development of competitive strategies of the company 5
1.1. The essence and types of company development strategies 5
1.2. The diversification strategy as a way to gain a competitive advantage 11
2. Competitive strategy of Nestlé as one of the leading companies in small European countries 16
2.1. Brief description of the company 16
2.2. Analysis of the company´s competitive strategy 19
Conclusion 28
List of sources used 30
Applications 32