Marketing. Solution of practical tasks (case).

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Job type: Solution of practical tasks (case).
Discipline: Marketing
Case. Leaving there a new market?
Tasks and issues to the case:
Option 1
1. What is the structure of the marketing department is suitable for a given Trade Organization?
2. List the favorable and not favorable factors affecting the yield of the organization to the new market.
3. Give the rationale for entering a new market the company «Strother's Shoes».
Case. The new leader of the brewing market policies
Tasks and issues to the case:
Option 2
1. What is the impact on consumers have steps to promote, undertaken by the company in 2005? Why is that?
2. Describe the sales system of "Baltika". What distribution channels used by the company?
3. What kind of policy is carried out by "Baltika" for the creation and promotion of new and proven trademarks?
Case 2. New on cosmetics market
Tasks and issues to the case:
Option 2 (for students of the sequence number, which corresponds to 11-20 in the magazine):
1. What are the ways to expand the range of use of the company?
2. How can we extend the life of perfume and cosmetic products on the market?
3. What are the requirements for packaging consumer products?
Case. How to sell a new product
Option 2 (for students of the sequence number, which corresponds to 11-20 in the magazine):
1. Make a brief announcement (no longer than three lines) to be placed in the magazine, offering to cut and send a coupon for more information.
2. Develop a booklet for distribution to respondents who sent the coupon.
3. Develop a plan for the sale of the direct marketing unit.
Case. The advertising campaign of the international travel agency
Tasks and issues to the case:
Option 2 (for students of the sequence number, which corresponds to 11-20 in the magazine):
1. What has been focused creative product promotion strategy, developed by the agency Saatchi & Saatchi?
2. Describe the media strategy used in developing the campaign.
3. Will the perception of the target audience of the product after the promotion? Why is that?


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