The product management Course version 9

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Uploaded: 24.12.2017
Content: Управление товаром Курсовая вариант 9.docx 140,1 kB

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The contents

Introduction 4
1 Managing product 5
1.1 the marketing Factors considered in the different phases of the life cycle 5
1.2 Stage of development 6
1.3 the Stage of introduction into the market 10
1.4 growth Stage 12
1.5 the maturity Stage 13
1.6 Decline 15
2 Tasks 19
Task 1. Answer the test questions 19
Task 2. Answer questions 21
Task 3. Describe the main stages of the product life cycle and fill in the table. 9.1. 22
Task 4. Describe the changes in the marketing variables over the stages of the product life cycle and fill in the table. 9.2. 23
Task 5. Develop a program of activities for each stage of the product life cycle according to the following scheme (table. 9.3). 23
Exercise 6. To understand the capabilities of the product as a product manufacturer, wholesale or retail trade companies, advertising agencies need to review and rate the product in three dimensions. 25
Task 7. City dairy launches a new product line under a new brand. The market is well developed all means of communication. To develop marketing activities for this life cycle phase as the implementation phase of the product on the market. 26
Task 8. Toy factory brings to market a new product (soft toy for kids aged 3-5 years). To develop marketing activities for these phases of the life cycle as growth phase and the maturity phase. 28

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